Well-used headlines improve your ranking on Google and make it easier for your visitors to find the right information on your page. Even if you can use the text section to write and design headlines in addition to continuous text, you should do without it if possible and use our special content element for headlines.
From a professional point of view, it is important that the text design is identical on all pages and that you use different font formats sparingly. For this reason, the design is done for the 4 different headline formats in the design area and not in the dialog for editing headlines. An H1 headline therefore looks identical on all pages of your homepage, as long as you make this headline with the content element for headlines.
You can use up to 4 headline formats. We have named these formats H1, H2, H3 and H4 and, as the name suggests, these 4 formats represent the corresponding formatting used in HTML code. If you insert your own html code using the "HTML" content element and use text there and declare a line as "<h1>", for example, then this line will look exactly like a text you made with the "Headline" content element and to which you have assigned the formatting "H1".
If you create a text with the content element "Text" and use the paragraph format "Headline 1" there, you create a headline "H1" and therefore this text looks exactly like a text that was created directly with the content element "Headline".
How to create a new content element is described in detail in the help text "Create content". Simply drag the element from the palette onto the page or with the green plus sign in the toolbar, which appears when you move the mouse over a content, create a new element, edit it and then move it to the correct position. If the page is completely empty, simply click on the empty column and select and create the element.
Move the mouse over the content element and click on the editing pen in the toolbar. The dialog for headlines is kept very simple. In the upper area you see a preview. Below is a field where you can enter the text of your headline. As soon as there is text, it will be shown in the preview as it can be seen on your page for visitors. Detailed information on editing content can be found on the "Edit content" page.
You can edit headlines directly. Just click into the headline. The cursor appears where you clicked and then you can enter text, select existing text and overwrite or delete it.
Click on the format for your headline. There are 4 formats, H1, H2, H3 and H4 and the selected format is highlighted in blue. As soon as you change the format, the preview will also be adjusted. Read the search engine notes in a relaxed manner and then consciously choose the right formats for your relevant headlines. The appearance of the individual formats is explained in detail in the section "Font formatting of your website".
With one click you can align your headline on the website. Either left, center or right. While you can set the alignment for each heading individually, you should keep the alignment of the headlines on your website consistent.
Google doesn't like it when there is more than one H1 heading on a page. The structure of your site should be optimally structured as follows:
H1 = Headline with topic of page
H2 = Introduction
H2 = Advantages
H3 = An advantage in detail
H3 = Another advantage considered
H2 = Epilogue
The H1 heading occurs only once and if you address the topic of this page in a short sentence, the H1 heading automatically contains the most important search word for Google specifically for this page.
If you consider that up to 5 visitors read only the headlines of your website before someone looks at the rest of the text, you might imagine how important it is to pay special attention to a good H1 headline. If possible, try to present the topic of the page with only 5 to 7 words and to include a high information content in these words. The headline should tell your reader immediately what to expect on your site.
Note that search engines determine the importance of a heading using html formatting. An H1 headline is considered by Google much more than an H4 headline. Make sure that the optical weighting of the headings corresponds to the weighting by Google. The largest font should be the H1 headline and the smallest the H4 headline, which you probably only need in rare cases.
How many H2 and H3 headings you use on a page depends directly on how large your texts are. However, it is always important to use only as many headings as are useful for your visitors.
If your visitors find their way around your pages quickly and easily because you have structured the content in a meaningful way and use meaningful headlines, then you can assume that Google also rates the content of your page positively.