If Google represents your page in the search engines, then this representation consists of the following points
your topic: Your page title thus a short text to the content of your page
wwww.die webadresse.de/und-der-alias-name-your-page /
12.10.2015 - A short description of your page, the so-called Description,
which is always spread over two lines and truncated if the text is too long w…….
… about the page title we already talked about. In the example above the term “Your topic“ is the page title of the start page, which is always displayed together with the page title of your page.
How you create the correct link (alias name) of your page, we will explain.
Next to the date comes the description of your page. Since space is very limited, you should be brief, use an important keyword and describe with a few words what awaits the visitor of your site. A long text is no use at all, as Google cuts everything off at a certain length as shown. I'll get right to the point. Don't use more than 160 characters.
>If you don't create your own description for a page, Google uses the description of the home page or the global information. Google will also seduce you if the page title is missing. Your site lives on visitors. It would be a pity if your visitors didn't come at all because they are disappointed with the search result on Google.
Currently the display as shown in the first example still applies. Such “numbered“ pages are not helpful either for a search engine or for a visitor or searcher on Google. It is absolutely not recognizable what content is on page 1234.html.
Where you enter the alias?
When editing a page in the page manager there is a field directly under the page title and the page name. There you can enter the alias name with which your page is to be displayed in the browser and which is also displayed by Google in the search results. Such a name may only consist of lowercase letters, numbers and a hyphen. All other characters are not allowed and are automatically removed or converted. The extension „.html“ is automatically added and does not belong to the name. The alias of a page should clearly describe the topic of the page. If you need more than one word, you should use hyphens between the words. The following example shows why:
Alias without hyphens = the best food for your fish.html
Alias with hyphens = the-best-food-for-your-fish.html
Our opinion is that you can see the meaning much better if the words are separated by a hyphen, which replace the intermediate word spaces.
>In the simplest case the alias name corresponds to the name of the page that is displayed in the navigation. If you have to or want to keep this name short for design reasons, the alias name can of course be longer. But make sure that the entire link is displayed in Google's search results and is not so long that Google has to hide the last part.
best is to set the alias name when creating the page, if you already know what the page will contain. This costs you relatively little time and improves your presentation on Google enormously and makes it easier for your visitors to find their way around. Furthermore, links on external sites that immediately show what you can expect when you click on the link are better and lower the threshold to click on this link considerably. On Twitter you like to cut links because space is limited and users have become accustomed to it. But with links on normal pages you get the impression that you want to hide something if the link does not give any information what to expect.
Für a comprehensive optimization of your page for Google is now missing the keywords, the so-called search terms.